Cake Decorators and crafters: Conceptual awareness in a design.

Cake Decorators and crafters:  Conceptual awareness in a design.


In any cake design, the most important consideration is conceptual awareness.  All cake compositions begin with an artist’s conceptual awareness—“the idea” for the presentation of the specific occasion request.


Technically, conceptual awareness is “visual literacy.”  Visual literacy is a competence in visual expression and communication.  It involves insights and skill no less disciplined than those required for proficiency in engineering and construction.


A decorated cake is a composition, a structure composed of various materials.  The manner in which the artist presents these materials creates a visual communication.  Therefore, a decorated cake is a visual structure which communicates to the viewer.


Acquiring the professional skills to communicate through cake design is no different from learning how to communicate verbally.  Cake decorating as a method of communication requires an artist to learn all the technical essentials of professional design. With this knowledge we develop and express our unique creative talents.


The creative foundation for every cake design is conceptual awareness. It is expressed in composition.  Understanding composition and mastering the skill to present a persuasive creation is the mark of a professional cake decorator artist.  If a cake design is not persuasive, it is no more than an obscure grouping of ingredients.  A compelling composition is essential for a cake decorator to be distinctive, pleasing and remembered.


Simply stated, composition is the specific order in which an artist present all the visual components in a design.  Composition includes the elements and principles of a design as well as the techniques used in deploying these ingredients.


In this times of uncertainty, when the global economic situation makes us wonder what is next.  This is the time to make use of your conceptual awareness and get the materials needed for your creation that are available in the cake decorating market.  Out there are very good sugar artist and suppliers of the sugar ornaments and flowers needed to suit your specific artistic need.   It is the time to work together, and help each other to overcome these difficult times.


I am convinced that a cake decorator can function effectively in a commercial atmosphere if he respect and supports the creativity of others.  I endorse the Gestalt theory of creativity which states that the whole is more that the sum of the parts.  Collaborative design enables us to combine the talents of the finest artist for a product that is far better than any one artist could create on his own.


Best regards,





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